Cookie Policy
Introduction
GUS website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. This document will inform you about how and why we use cookies. We will also tell you which cookies we use and some information about third parties which also place cookies on our website.
What is a cookie?
Cookies are small text files that are stored on your device and which let us make your experience better and more efficient. They allow us to recognize your device and browser, and store information which we deem of importance for the improvement of our services.
Types of cookies
● Session Cookies and Persistent Cookies
○ Session cookies are stored temporarily on the memory of your devices while you are visiting the website and are erased once you close your browser
○ Persistent Cookies are stored for a predetermined amount of time, which varies from cookie to cookie. It is longer than the session cookies; however they also expire after some months. They aid us to understand whether you have previously visited our website or similar sites in the past.
● First Party and Third Party Cookies
○ First Party cookies are set directly by the website or by any of the subdomains of the website.
○ Third Party cookies are set by websites not managed by us, such as our subprocessores or other technology partners.
How do we use cookies?
● Options for logging in that will authenticate you on the website, keep your login session active, and remember how you prefer to store your login information;
● Tabbed information that keeps track of the tab or specific part of the website you are looking at;
● Regional content to deliver material specific to a region and keep track of time zone settings;
● Language preferences to choose and remember the language in which material is shown;
● The capability of the device to deliver various content depending on the browser device being used;
What cookies do we use?
Essential cookies
We may store cookies on your device if they are necessary to enable us to offer and provide our services. They are also required for you to navigate through the website and web application and benefit from all the available functions. These cookies cannot be switched off and are set for very basic options on the website, such as logging in, forms and set preferences such as time zone or languages.
Analytical cookies
These cookies are placed to aid us in understanding how you interact with the available options on the website, which parts you use the most, and how you engage with our services. This helps us create statistics of usage and the amount of time you spend on the website. These statistics will ultimately help us to improve our website and any services we offer on it.
Personalisation cookies
Personalisation cookies are a type of cookie used to personalize the user’s experience on a website or application. They are designed to collect and store information about the user’s behavior, preferences, and interests to provide a more tailored and relevant experience.
Marketing cookies
These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance.
How to block cookies
You may stop or restrict the placement of cookies and other tracking technologies, such as pixel tags. You do this by blocking them on your device or by removing them and adjusting preferences on your browser. This may vary from device to device and from browser to browser. Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:
● Microsoft Edge
● Internet Explorer
● Mozilla Firefox
● Google Chrome
● Apple Safari
● Opera
● Netscape
Once you correctly block cookies on your browser, parts of the website may become unavailable to you or may otherwise not function properly.
How to opt-out of third-party cookies and targeted ads.
To opt out of tracking analytics placed by Google, you can opt out by using this form. This works for all websites that use Google’s services to track and gather analytics data.
To understand and responsibly manage cookies that enable interested-based ads we strongly recommend that you go to the website of the Digital Advertising Alliance (DAA) or to the website of the Network Advertising Initiative (NAI).
To learn more, please visit https://youradchoices.com/. Many of our third-party service providers that serve interest-based advertisements to you across our services are members of the Network Advertising Initiative (NAI), or they follow the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. You can choose to opt-out directly from these third parties by visiting their opt-out pages on the NAI website (http://www.networkadvertising.org/choices/ ) and DAA website (http://www.aboutads.info/choices/ ). However, please note that if you “opt-out” you will keep seeing links and online advertisements; however, they will not be specifically targeted to you or tailored to your interests.
Cookie List
Essential Cookies
Purpose: Stores user consent preferences
Placement: Third party
Lifespan: 1 year
Purpose: Stores expiration date of user consent
Placement: Third party
Lifespan: 1 year
Purpose: Stores user consent tattles
Placement: Third party
Lifespan: 1 year
Purpose: Stores unique user ID for consent management
Placement: Third party
Lifespan: 1 year
Analytical Cookies
Purpose: Used to distinguish users and sessions.
Placement: Third party
Lifespan: 2 years
Purpose: Works with __utmb to determine whether the user is in a new session or visit.
Placement: Third party
Lifespan: 30 minutes
Purpose: Used to track user data and interactions.
Placement: Third party
Lifespan: Undefined
Purpose: Employed to throttle request rates to Google Analytics.
Placement: Third party
Lifespan: 10 minutes
Purpose: Stores custom variable information at a visitor level.
Placement: Third party
Lifespan: 2 years
Purpose: Keeps track of the origin of the visitor, the path taken, and the source of traffic.
Placement: Third party
Lifespan: 6 months after last activity
Purpose: Used by Google Tag Manager to control the loading of a Google Analytics script tag.
Placement: Third party
Lifespan: Session
Purpose: Associated with Google Universal Analytics to distinguish unique users.
Placement: Third party
Lifespan: 2 years
Purpose: Used by Google Analytics to determine a user's inclusion in an experiment and the expiry of experiments.
Placement: Third party
Lifespan: 90 days
Purpose: Used by Google Universal Analytics to throttle request rate.
Placement: Third party
Lifespan: 1 minute
Purpose: Used by Google Analytics to throttle request rate specific to the UA (Universal Analytics) account.
Placement: Third party
Lifespan: 2 years
Purpose: Used to extend the expiration of other cookies.
Placement: Third party
Lifespan: 1 year
Purpose: Consolidates various data points associated with user activities during a single session.
Placement: Third party
Lifespan: 1 year
Purpose: Used to persist session state.
Placement: Third party
Lifespan: 2 years
Purpose: Used to store campaign information for Google Ads.
Placement: Third party
Lifespan: 90 days
Purpose: Used by Google Analytics to throttle request rates and limit the collection of data on high-traffic sites.
Placement: Third party
Lifespan: 1 hour
Purpose: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Placement: Third party
Lifespan: 3 months
Purpose: Tracks user behavior on a website, such as page views and interactions.
Placement: Third party
Lifespan: 24 hours
Purpose: Utilized by Google Tag Assistant, a tool that helps to troubleshoot and validate the implementation of tracking tags on a website.
Placement: Third party
Lifespan: Session
Purpose: Used for session identification.
Placement: Third party
Lifespan: Session
Purpose: Stores language preferences for Google Translate.
Placement: Third party
Lifespan: Session
Purpose: Helps identify the origin of the user’s visit.
Placement: Third party
Lifespan: 1 year
Purpose: Essential for identifying ad clicks that result in conversions.
Placement: Third party
Lifespan: 90 days
Purpose: Used for tracking email interactions.
Placement: Third party
Lifespan: 6 months
Purpose: Tracks referral sources.
Placement: Third party
Lifespan: 1 day
Personalisation
Purpose: Stores translation preferences.
Placement: Third party
Lifespan: 1 month
Purpose: Used for tracking email interactions.
Placement: Third party
Lifespan: 1 year
Marketing cookies
Purpose: Captures the Facebook Click ID for tracking purposes.
Placement: Third party
Lifespan: 2 years
Purpose: Used by Facebook to deliver a series of advertisement products.
Placement: Third party
Lifespan: 3 months
Purpose: Used for conversion tracking.
Placement: Third party
Lifespan: Session
Purpose: Helps in tracking conversions and gathering data.
Placement: Third party
Lifespan: 3 months
Changes to this Policy
More details on how we and/or other companies use cookies is available at www.cookiesandyou.com .
If you have any queries regarding this Cookie Policy please contact us, we will be happy to answer any questions you may have about this Cookie Policy.
Contact Us
GAHL Services Limited
Phone number: T: +44 (0) 20 3 435 4455
Email Address: dataprotection@gus.global
Address: Buchanan House, 30 Holborn. London EC1N 2LX, UK
Last updated on: 24 March 2025